Turn Property Comments Into Qualified Leads.

Auto-DM listing details, virtual tour links, and booking forms when prospects comment on your posts. Build a buyer list and broadcast new listings.

Real Examples

Post caption

Comment INFO for the full listing details

Auto-DM

Here are the full details for this property: [listing-link]. 3 bed / 2 bath, 1,800 sq ft, asking $425K. Want to schedule a showing? Reply TOUR!

Post caption

Comment TOUR to book a virtual walkthrough

Auto-DM

Great! Book your virtual walkthrough here: [calendly-link]. Available times this week: Tuesday 2pm, Thursday 4pm, Saturday 10am.

Post caption

Comment ALERT to get notified about new listings

Auto-DM

You're on the list! I'll DM you whenever a new listing hits the market in your area. Tap Subscribe to confirm.

Why It Works

  • Send listing details instantly to interested buyers
  • Book showings and virtual tours directly from comments
  • Build a buyer list for new listing broadcasts
  • Qualify leads before they even call — engaged commenters are warm prospects

Frequently Asked Questions

Can I send different listing details for each post?

Yes. Each post has its own reply rules. Post a listing photo, set the keyword to 'INFO', and configure the auto-reply with that specific property's details and link.

How do I notify buyers about new listings?

Build a subscriber list with a keyword like 'ALERT'. When you get a new listing, post about it and send a broadcast to your subscriber list. Interested buyers get the details instantly.

Is this compliant with real estate regulations?

Reply in DM sends messages you write, so compliance depends on your content. The tool uses Meta's official APIs and all subscribers have confirmed opt-in. Include required disclosures in your message content as needed.

Ready to Get Started?

Set up your first auto-reply in under 2 minutes. Free forever.

No credit card required.