Reply in DM
Free forever with unlimited DMs
$0/month
Pro plan at $9/month to remove branding
Reply in DM vs BooSend
See how Reply in DM compares to BooSend for Instagram and Facebook comment-to-DM automation.
Feature Comparison
| Feature | Reply in DM | BooSend |
|---|---|---|
| Free plan with unlimited DMs | ||
| Unlimited contacts on the free plan | ||
| Flat pricing — never scales with your audience | ||
| Simple setup (under 2 minutes) | ||
| Post scheduling | ||
| Publish post + story together, one rule for both | ||
| EU data residency option (GDPR-friendly) | ||
| Instagram DM automation | ||
| Comment-to-DM keyword triggers | ||
| Auto-reply to story replies | ||
| Subscriber lists with opt-in | ||
| Broadcast messages | ||
| AI conversation agents in DMs | ||
| AI voice messages | ||
| Calendar booking from DMs | ||
| Direct CRM integrations | ||
| Live-stream comment triggers |
Pricing Comparison
BooSend
No free plan — flat $29/month (Pro, up to 3 Instagram accounts), with AI usage billed on top per message
$29/month flat; AI features are usage-based on top
BooSend Pros
- AI agents can hold full sales conversations in DMs
- AI-generated voice messages (via ElevenLabs)
- Direct CRM integrations without middleware
- Calendar booking built into DM flows
- Flat $29/month covers up to 3 Instagram accounts
BooSend Cons
- No free plan — $29/month from day one
- AI usage is billed on top, so heavy use costs more than the flat fee
- Built around AI sales flows — overkill if you just want comment-to-DM
- More setup than a simple keyword-to-link rule
- Facebook, WhatsApp and other channels still listed as upcoming
Frequently Asked Questions
Is Reply in DM a good BooSend alternative?
Yes, if what you want is comment-to-DM automation. BooSend is built around AI sales agents — voice messages, CRM sync, call booking — at $29/month plus AI usage. Reply in DM does the core mechanic (someone comments a keyword, they instantly get your link in a DM) free with unlimited messages and contacts.
What does BooSend cost compared to Reply in DM?
BooSend is a flat $29/month for up to 3 Instagram accounts, with AI features billed on top per use. Reply in DM is free forever — unlimited DMs, contacts, and rules — with a small branding note in the DMs. The Pro plan is $9/month (or $90/year) and just removes that note.
Should I use BooSend or Reply in DM?
If you want an AI agent that holds sales conversations, sends voice messages, and books calls in your DMs, BooSend is built for exactly that. If you want reliable comment-to-DM automation — your link delivered instantly to everyone who comments — Reply in DM does it simpler and free.
Ready to Try Reply in DM?
Set up your first auto-reply in under 2 minutes. Free forever.
No credit card required.